The desire to live a larger, more adventurous life is no longer an idle fantasy, but a pressing need. At the same time, the price it demands in terms of courage, conviction and commitment is too high for the urban Indian youth today. Creating a powerful need for a seemingly contradictory idea – Pragmatic Adventurism. Big ideas are inherently contradictions solving conflicting desires. What is your brand’s idea?
For a session with your brand team on insights and ideas write to us at amit@learning-curve.in or comment below.