During my marketing days with S.C Johnson, I learned something […]

During workshops, team meetings and lectures, I often write on […]

A cricket fan since the ’70s growing up in army […]

Around 2004, we won the advertising business of a new […]

Interesting how studying for ‘consumer insights’ often results in understanding […]

Yesterday MS Dhoni made 18 runs and the social media […]

Do you sometimes feel guilty about being ‘lazy’? The list […]

I must have been 4-5 years when I saw Abhimaan, […]

A common and seemingly ‘reasonable’ question you might face when […]

Over the last decade, our studies on him have painted […]