A few strongly held beliefs saw the inception of Learning Curve in 2010:
Powerful insights are un-obvious, hidden in the subconscious. Unearthing them requires processes and perspectives far beyond conventional qualitative research alone.
There are no ‘consumers’ only people who also consume. More than consuming ‘stuff’ we consume meanings.
Brand Concept Development for new launches
Insights and ideas are outputs of cultures in flux, understanding the former calls for studying the latter.
Brand and insights work require quality time involvement from experienced professionals
Brand solution development should be free of compulsions to sell a creative