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Have you considered the opposite?

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learnadmin
December 11, 2021
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Have you considered the opposite?

Is your category feeling too uni-dimensional for new positioning possibilities?

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Advertising vs retail: from accomplices to competition
Rangoli, handwriting and your mind
The yearning for a father – India vs Pakistan
It’s tough being a client!
Picking holes… in everything
We embrace change, we somewhere wish it didn’t have to be this way.
Do you sometimes feel guilty about being ‘lazy’?
A fascinating story of male ego fragility in dealing with women’s success in professional fields.
‘Are there some examples, case studies of other brands doing this? Preferably in a category similar to ours, in India?’
Life from the lens of a married Indian man
Fabulous 5-day seminar on advertising
In a traditional category, how do you position a brand as modern?
‘Been waiting for 41 years for this bronze!’ went a tweet on India’s Olympics hockey win.
Can your creative magnifier hijack your ad?
Papa main class mein first aaya!
Cricket pitches, masculinity & racial bias
When a person doesn’t have colours in his life, he puts them in his clothing
Then it is better to have two housewives in the team instead of two planners
The silence after the Zoom presentation.
Romantic Hindi songs have an interesting pattern
Gender, cinema, religion & an interesting discovery!
I love my job because…
The growing loneliness of childhood
The loneliness of networks
Understanding the core TG for movies
We see ‘out there’ what we are ‘inside’
Selling ordinary small townness
A classic ad for Chivas Regal
Insights vs Innovation
Food and Nostalgia
My household help
Getting transported to that world
The pain behind the self & selfie obsession
In aiming for a wider target market, are you risking diluting sharper positions and insights?
Importance of questioning established perspectives and practices
Do brands and movies change a culture?
WhatsApp groups as subcultures
The brand bravery dilemma
Contradiction in Brands
No one saw an ape turning into a man
The pain behind humour
Family Vacation
Prisoners of Buying
A Lecture at Mica
Heard on Twitter Today :)
Seamless Experiences
जूठा
The Indigo Episode
Purpose of Brands
The Male Cave
Make it large
Planned Mistake?
Is Laundry only a women’s job?
Street Foods at the Delhi airport has now added a few female waitresses to their team
The Problem with Focus Groups
The Power of Stereotyping
Brands of Arrogance
Brands of India – I
Large brand ideas go beyond mere propositions
Have you defined your brand’s ENEMY? – II
Have you defined your brand’s ENEMY? – I
Youth Insight
What is an Insight?
Insight or Observation?
Is your new concept scaring your consumers?
The act of creating meanings is what branding is all about
Segmentation
By the time it is data, it is dated
Have you considered the opposite?
If your brand feels old, are you fixing the right problem?
How NOT to think about your ‘Target’ audience
Question For Brand Managers
Amul – ye butter hai ya Twitter?
Common mistake in marketing
Mobility, masculine anxiety and modern-day cowboys
Kent ad analysis: Outraged social media Vs anxious condominium aunties
In defining your brand’s purpose, don’t forget this…
Shall we stop targeting our audience now…
Brand rejuvenation: is your brand trapped?
The temptress, schemer & the giant: foreigners in old Bollywood and our cultural anxieties
The myth of great tasting food? (Sorry foodies!)
Are you listening to the emerging counter-cultural stories?
Creating brand’s cultural relevance through contradictions
Why creative briefing doesn’t work
Isn’t it time the hotel industry borrowed a trick from Airbnb?
The clash of Indian masculinities
Gol gappas or gold medals? Which side of #Dangal are you on?
Is the future of big brand ideas dark?
Mobiles, mobility and the importance of guilt
Accidental brilliance? Looking at #Dhara Jalebi 20 years later
Goose pimple stuff: All time awesome campaigns in India – I
Anushka’s trolling comes from innate cultural belief

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