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Get the insight edge

Are you a brand manager, an entrepreneur with your own brand, in advertising, research, or a student of marketing? Whatever your relationship with the world of branding, chances are, you use the word ‘insight’ in everyday conversation, just like everyone around you.

Here’s a secret – most of them do not really know what insight is! That’s my experience from interacting with hundreds of people in the world of brands & marketing over the last three decades.

So if you are one of the few who do have an insight on insights, you have an edge!

 

Buy Now
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https://www.learningcurve.org.in/wp-content/uploads/2021/12/floating_image_13.png

Get the insight edge

Are you a brand manager, an entrepreneur with your own brand, in advertising, research, or a student of marketing? Whatever your relationship with the world of branding, chances are, you use the word ‘insight’ in everyday conversation, just like everyone around you.

Here’s a secret – most of them do not really know what insight is! That’s my experience from interacting with hundreds of people in the world of brands & marketing over the last three decades.

So if you are one of the few who do have an insight on insights, you have an edge!

 

Buy Now
https://www.learningcurve.org.in/wp-content/uploads/2021/12/floating_image_12.png
https://www.learningcurve.org.in/wp-content/uploads/2021/12/floating_image_13.png

Course Curriculum

Intoduction
About the program
The problem with insights
Consumer learnings that are not insights
The problem with insights
Insight vs problem
System 1 vs system 2
Constructed meaning
Identity & inadequacies
The boy's gang
Conflicts
Changes & insights
Recap
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Know about your trainer
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- Testimonials -
Amit is an institution of experience and knowledge. I recommend the 'Inside Insight' program to all young experts and seasoned novice alike.
Anish GutkaBrand Marketing
This program enabled me to read between the lines and get to the real insight hidden behind those data findings. Amit Sir's sessions were really engaging and helped me understand business problems better and how to formulate a strategy to combat the same. I would highly recommend this program to all the marketers out there
Vidhi GuptaConsumer Insights Professional at Vivo India | Ex-Kantar
Amit is an excellent trainer and the course has enlightened me to deconstruct the deep seated insights and the way they are married to brand strategy. I totally recommend this course to anyone who aspires to understand what branding and strategy is all about
Mallika YadavProduct Success Manager at Sprinklr
There are very rare teachers and human beings like Amit, if you get an opportunity to work with him or being taught by him: jump with both feet in it.
Kasturi JadhavLeads Content and Content Strategy at Primarc Pecan Retail Private Limited
The program granted me the opportunity to understand the science of ‘why’ brands are and do what they do. This program presents a well defined and structured approach to arrive at core life insights that influence a target group, a category and hence the brand. I would recommend this program to anyone who wishes to build strong and perpetual brands.
Sarita NaikConsultant Brand Marketing, Digital Business Success
Inside Insights is a wonderful program. It is all about consumers. It is all about brands. It is all about Insights. Basically it is all about life. It affected me personally at a different level. This course completely changed the way I looked at life, people and brands previously. I recommend this course to every marketing professional.
Akash KothaDirector at AKKO WW l Co-Founder at EGO Foods
One of the most enriching experiences I have had as a young planner. Amit helped demystify the elusive insight and the power it has to address brand concerns while staying relevant to its audience.
Nikhil PillaiStrategy Partner at The Womb
I feel this program is a must for every marketing professional. It has certainly forced me to think differently and much more clearly. I look forward to continue using what I have learned here and I sincerely reccomend this program to all marketers out there.
Jose JohnDirector at Ogilvy
A highly enriching experience which, in many ways, forms the backbone for my understanding of consumer behaviour and branding.
Ankit BhatiaCommunication Consultant at Government of Gujarat
The OLX marketing team has learned a lot from Amit. He did one of the most insightful consumer understanding studies for us - insights which we are using even today. Partnering with Amit changed the way several of us think about marketing/brands for the better.
Abhijit PatnaikHead of Partnerships & Innovation at ActionAid Myanmar
His meticulous ways of understanding the consumer through research and observation has quite literally enabled us, his students, to understand the value of 'getting under the skin of the consumer'. Will be forever indebted to him for teaching me the art of decoding consumer behaviour.
Meera NairGrowth Marketing | Zomato | Ex- Uber
Amit brought a beautiful structure to this process at MICA. It is a conditioning that every MICAn needs and it something that gives us an edge over any other researcher.
Anu RadhakrishnanDigital Marketing Strategist at Google
Amit Sir has played major role in delivering this classic course at MICA. It really helped us in knowing 'how and why a brand should be relevant to its consumer'. It re-emphasized that even the common categories today have room to innovate and make a difference!
Pooja BhanageExploring Analytics to help businesses!!
Over the years, the DCCaB course by Prof. Amit has evolved as one of the flagship courses of MICA's PGDM-C program. Many thanks to Prof. Amit for adding immense value and niche to my marketing MBA - nearly a year in the industry later, I can safely say that this is the one course that gives MICAns an edge in brand management.
Akshatha HegdeEmpowering Advertisers at LinkedIn
Very clearly, this program was my most valuable learning in those two years of MBA at MICA. The sessions were powerful, insightful and helped me unlearn and learn how to systematically pull out insights from otherwise obvious situations. The learning has stayed with me and the application will continue in the years to come
Sukanya SethLead Client Solutions Manager, Enterprise Sales at LinkedIn
The DCCaB sessions at MICA were some of the most powerful ones that i attended in my 2 years at the place. Primarily because the impact of the learnings did not end with the classroom.
Jyoti ParikhSr. Business Development Manager, Global Retail @ Amazon
The DCCaB course that Mr. Srivastava took for us, holds an important place in the curriculum, especially for students specializing in Advertising Management and Brand Management. The course helped me understand that the 'why' comes before the 'how'.
Tanvi SinghalREC Limited | Corporate Communications & PR Professional
The DCCaB course taken by Mr. Amit Kumar was one of the few courses you attend during your MBA experience whose impact stays long after you have graduated. It gave us a practical framework for insight mining that can be used across the board. To date, it has been my go to mechanism for coming up with insight and ideas
Nikhil SarafScaling Impact at Freadom | Forbes 30U30 Asia
I attended the DCCAB course conducted by Amit sir during my time at MICA in 2015. I continue to use many of the tools and techniques which I learned during the course and it sure makes life at work simpler and more structured, especially when one needs to keep bringing in fresh ideas in line with what's happening in the world/ pop culture currently.
Ankur KapoorConsumer Insights and Communications | Unilever
He did a brand workshop that I attended that is perhaps one of the best workshops I have attended till date.Through his workshop Amit helped us figure out how to think through consumer psyche, societal tensions and how the brand could be built by playing on this. I would highly recommend every marketing guy to go to one of his sessions
Varun DubeyChief Revenue Officer, Apollo
The Gurukul program designed by him for us have been useful for developing great insights for all future advertising campaigns. Amit's technique to develop new brand Ideas and insight have made me look like a 'smart creative' in my companies.
Kadambari ShindeMarketing I Strategic planner I Advertising I Ex- Unilever
For me, the program explained and connected what remain the two most vaguely understood concepts in the industry today- Branding and Consumer Insights. It certainly is the cornerstone of the Brand Management specialization at MICA, and I owe a lot of my professional abilities to it!
Abhijit MukherjeeAlgorithmic Trading
One of the core phenomenal courses that I ever attended throughout my education. It gave me the tools to dig deeper and deeper and find diamonds in the fuzziness of what drives the target audience for any category.
Silky AgarwalProduct Marketing for SaaS Startups
His course was one of my prime motivations behind choosing Account Planning as a career.
Aritreyee ChaudhuriAVP at MullenLowe Lintas Group
Truly inspirational and i wish i get to do such work in real life more often. fantastic experience and a must course for anyone in the field of communication
Pooja JhaHead of Product & Marketing, Amazon Canada Consumables
I have attended Amit's training module and found them to extremely enriching and informative.
Ameya InamdarBrand Strategist at Paradigm Plus
The most comprehensive course on how business strategy, Advertising and brand building come together. He gave us a well rounded perspective on how scientific and cultural understanding of marketing and its tools can build brands and companies.
Arnab MukherjeeMarketing | Google
This has personally helped me gain the winning edge by acquiring a better knowledge of the customer, the category and the brand in question
Moksha JainCo-founder at Wundr Skin Sciences | ex-Amazon | MICAn
In my 5 years of battling with brand strategy tools, none have been as powerful as the ones he has to offer. I owe the ability to discern complex category codes and identify compelling new spaces to him.
Rohini PandeyBuilding brands with purpose
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    For any queries, clarifications or
    conducting a live workshop for your team, write to us at:
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