Are you a brand manager, an entrepreneur with your own brand, in advertising, research, or a student of marketing? Whatever your relationship with the world of branding, chances are, you use the word ‘insight’ in brand conversations, just like everyone around you.
Here’s a secret – most of them do not really know what insight is! That’s my experience from interacting with hundreds of people in the world of brands & marketing over the last three decades.
That’s the irony! While a powerful insight is key to creating and sustaining a brand, few of us have a clear understanding of what it actually is.
So if you are one of the few who do have an insight on insights, you have an edge!
Choose from our live or pre-recorded training program options to deepen your understanding of insights and the process to uncover them.
Are you a brand manager, an entrepreneur with your own brand, in advertising, research, or a student of marketing? Whatever your relationship with the world of branding, chances are, you use the word ‘insight’ in brand conversations, just like everyone around you.
Here’s a secret – most of them do not really know what insight is! That’s my experience from interacting with hundreds of people in the world of brands & marketing over the last three decades.
That’s the irony! While a powerful insight is key to creating and sustaining a brand, few of us have a clear understanding of what it actually is.
So if you are one of the few who do have an insight on insights, you have an edge!
Choose from our live or pre-recorded training program options to deepen your understanding of insights and the process to uncover them.