Are you listening to the emerging counter-cultural stories?
(Posted 25th March 2019)
Creating brand’s cultural relevance through contradictions
(Posted 07th March 2019)
Why creative briefing doesn't work
(Posted 02nd October 2018)
Accidental brilliance? Looking at #Dhara Jalebi 20 years later
(Posted 16th December 2016)
The clash of Indian masculinities
(Posted 5th November 2014)
Is the future of big brand ideas dark?
(Posted 5th September 2017)
Isn’t it time the hotel industry borrowed a trick from Airbnb?
(Posted 29th July 2018)
A different kind of a hero
(Posted 8th March 2017)
Gol gappas or gold medals? Which side of #Dangal are you on?
(Posted 1st January 2017)
Strategic importance of vulnerability
(Posted 28th June 2016)
Anushka’s trolling comes from innate cultural belief
(Posted 15th May 2016)
Goose pimple stuff: All time awesome campaigns in India – I
(Posted 15th May 2016)
Well played sir!: All time awesome campaigns in India – II
(Posted 15th May 2016)
Mobiles, mobility and the importance of guilt
(Posted 15th May 2016)
Where in the food chain is your food brand?
(Posted 12th February 2014)
Return of the angry young man
(Posted 4th January 2015)
Amul – ye butter hai ya twitter?
(Posted 18th December 2014)
Who’s your enemy?
(Posted 15th November 2014)
Six pack abs, designer stubbles and tattoos
(Posted 18th September 2014)
Are we falling in love with Samsung`s geeky authenticity over Apple`s hype?
(Posted 12th September 2014)
Is your brand missing in your brand’s social media strategy?
(Posted 15th April 2014)
Brand rejuvenation: is your brand trapped?
(Posted 27th March 2014)
Aren’t the new age brands being outdated in their brand thinking?
(Posted 12th February 2014)
Why brand managers should spend more time on jokes and cartoons…
(Posted 25th March 2014)
Why the cricket team’s loss bothers the parent in us
(22nd January 2012)
Shallow shlacking: why Hindu’s campaign gets the buzz
(Posted 1st February 2012)
Shall we stop targeting our audience now
(5th February 2012)
How do you sleep at night?
(17th June 2012)
Is there a problem in your insight?
(25th January 2012)

Why the cricket team’s loss bothers the parent in us



In our living memory we’ve never had it so bad in test cricket. At our worst, we were able to force boring respectable draws

And the timing – right after we were ranked the world’s number 1 team in test cricket and won the world cup… arrgh!

Watching our gods struggle…has been about as shattering as…nope I can’t think of a parallel here Rated as one of the best captains in the world till now, Dhoni can’t seem to do a thing right. The wall’s repeated failure to score is less shocking than his inability to do what got him the sobriquet, stopping the ball from reaching the stumps. The languid grace of Laxman is looking arthritic. The god’s 99 hundreds have turned into a collective burden, it would have been so much less painful if he had like 89hundreds right now…

Are the reasons as ‘cricketing’ as they seem above?

Or is something else bothering us deep down?

Rahul, Sachin, Kumble, Dhoni epitomised the ‘good boys’ archetype. Scoring well where it mattered and not letting the success uproot their groundedness. Shining examples of how-we-bring-up-our-boys-right. There was a sense of innocence despite god like ability that made Sehwag and Laxman loveable. Precisely the reasons why we ‘disowned’ bad boys like Sreesanth and secretly felt the bhajji slap was not entirely uncalled for…

As these good boys begin to fail collectively now, the most bothersome question is this – does greed explain this? Should they have made way at the right time for the next generation? And more importantly, when IPL explains why our next crop of good boys is not ready – we begin to wonder if we have failed collectively as a society. The failure to parent the next lot of good boys. The ‘finger’ gestures by ViratKohli and Ishant confirm our worst fears about ‘aajkalkebachce’. Clearly a reflection on us, our culture.As BCCI’s image takes a beating globally, we are worried about how we have turned out to be.We are worrying if we let our success go to our head - in cricket and as a shining economy growing at 7-9% every year.

Try as might to disown them, the evidence just seems to pile up.

Perhaps because we are feeling it right where there is no getting away from it, at our homes. We are worrying if in our race for success and individualism, we might have slipped up in our parenting. And in the process lost the one thing we could always feel good about. Our sanskaar.

Boy I hope our good boys in team India aren’t reading this…the pressure is bad enough already!